WHAT TO READ
Exit Without Selling: Build A Dream Team, Keep Your Business, and Get Your Life Back
By Richard Schaull and Luke Mardigian
The business you started for freedom ironically owns you now. After years of building it, you realize you’re ready to step back. Maybe it’s because you want to travel with family, take care of your health, or simply to enjoy life—but you’re trapped. You depend on the business for income, and the business depends on you. You don’t want to sell or shut down, but you don’t want to keep going like this forever. You’re not alone. Seventy-six percent of business owners have no viable exit plan. Only 20 percent of businesses listed for sale ever get an offer. Three out of four owners who do sell regret it within a year. In this book, the authors reveal battle-tested methods they’ve used to help over 300 business owners build a Dream Team, work 22 hours less per week and add $117,000 in profit within 12 months. Learn more about the option between burnout and a buyout.
Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers
By Jay Schwedelson
This book is a comical yet truth-telling manifesto from marketer Jay Schwedelson. It dismantles outdated advice, blows up best practices and then offers you unapologetic permission to succeed by doing things your way. Schwedelson has built and led businesses that have generated over $400 million in revenue by doing what most marketers don’t try—breaking “best practices.” Named to Crain’s Top 100 Industry Leaders list 10 years in a row, he has keynoted and spoken at over 300 major industry events worldwide, and helped marketers ditch outdated playbooks and embrace what actually works. This is not a book of feel-good business advice or corporate fluff. It’s not a list of hints and hacks. You won’t find perfect answers in here, but you will get the push you need to question everything and figure out what actually works for you.
WHAT TO LISTEN TO:
www.jayschwedelson.com/podcast
In his podcast available on YouTube, Spotify and Apple Podcasts, rebel marketer Jay Schwedelson breaks down what’s working this moment across email, events, social and B2B marketing, and also identifies strategies that need to be retired. With more than 530 episodes that do a deep dive on everything from how to harness AI to behavior science principles, this is your playbook to sharpening your instincts and attaining stronger results. Each episode is tactical and short, anywhere from eight minutes to 30 minutes. Expect to hear about ideas that you can test the same day.
WHAT TO KNOW:
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