Everyone has a story to tell. Here’s why it’s important to share your lessons learned, challenges and perspectives with the industry. To do so, please fill out our survey. Words by Rosa Sophia For years, Mobile Electronics magazine has gathered feedback and shared stories and experiences of industry professionals. The goal? Helping everyone to grow—together. You can help, too, by ...

Retailer of the Year Laketown Speed and Sound aims to enhance clients’ experience, educate the DIYer and strengthen the industry through education and support. Words by Rosa Sophia Draper, Utah-based Laketown Speed and Sound is always looking for ways to enhance customer experience, according to store owner John Mueller. What happens when a potential client brings in their own equipment—purchased ...

Content marketing has the power to forge connections and build trust between a business and its clients. At KnowledgeFest Las Vegas, Laura Moore offered strategies to get started. Words by Rosa Sophia What makes a customer choose one business over another? Laura Moore of Find the Foxx invited attendees at KnowledgeFest Las Vegas to consider this question during her class, ...

At KnowledgeFest Las Vegas, Kevin Hallinan challenged attendees to think differently about sales by staging roleplays and remembering that when the client wins, so does the business. Words by Rosa Sophia According to Kevin Hallinan of WINNING, Inc., role playing continues to be an essential way of strengthening team strategy and working on weaknesses. “You’ve got to insist that your ...

These top-tier sales pros, techs and rookies offer inspiration and encouragement, reminding industry professionals to stay true to their craft.    Words by Rosa Sophia Ron Venable, Traffic Jams Motorsports, Buford, Ga. With 17 years of experience, Ron Venable said he’s learned the value of consistency, connection and a willingness to grow. “I’ve discovered that my greatest strength is my ...

Ken Koga’s technical, fantastical and unique journey through decades of car audio is highlighted by friends and colleagues who made his career colorful, successful and memorable. Words by Jamie Sorcher Talking with Ken Koga is like hyper-speed travel through a 12-volt time warp—the names, products, experiences. Koga is a 45-year industry veteran, with claims to 50 Grand Prix awards and ...

How should a retailer decide what to stock? Kimberly Trainer shares the inventory strategy she employs at Car-Tunes, Inc. Words by Rosa Sophia Through careful inventory planning, a business can reach its target audience and increase its profits, according to Car-Tunes, Inc. owner Kimberly Trainer, who taught a class on the subject at KnowledgeFest Las Vegas. “The separation between good ...

To strengthen communication and minimize issues, Sales Pro of the Year Parker Lopez said salespeople should understand the basics of installation and always ask for help when needed. Words by Rosa Sophia Parker Lopez grew up around the industry, watching his father work. His dad, he said, has always been an employee of Toledo, Ohio-based Car Stereo One—the shop Parker ...