Helpful Stuff – May 2026

WHAT TO READ

Dude, Where’s My Flying Car?: A fascinating look at the past, present and incredible future of personal mobility

By Tim Jackson

Anyone out there remember The Jetsons, a cartoon series on ABC that launched back in 1962 and gave a humorous look at future technologies? Everyone on the show had a flying car, and now, more than 60 years later, the time may have actually arrived for that reality for us. Get ready for a fascinating look at the past, present and future of personal mobility as author Tim Jackson, a private pilot and aviation enthusiast as well as car aficionado, details what is next in this exciting space of transportation. His book challenges us to think critically, yet optimistically, about how we travel and to consider the impacts it will have on our lives, our communities and our planet. It’s a call to action for all of us to engage in conversations about the future of personal mobility and to work to create transportation systems that are safe, efficient and accessible for all. The journey toward flying cars is bound to be an exciting one, and Jackson outlines his guide to what is ahead.

PODCAST

On Brand

www.nickwestergaard.com/on-brand-podcast

How do the big names do it? Adobe, Ben & Jerry’s, HBO, Maker’s Mark, the Minnesota Vikings, Salesforce and Whole Foods. The On Brand podcast helps organizations and individuals tell stronger stories and build better brands. Each week, host Nick Westergaard interviews marketing and communication thought leaders or those working for innovative brands. As a lecturer at the University of Iowa’s Tippie College of Business, he teaches how to craft standout presentations that drive action. He is the author of Brand Now and Get Scrappy.

SITE TO SEE:

Wizehire

www.wizehire.com

This hiring platform allows users to easily create and share a job posting to over 100 job boards. Wizehire helps to save time and simplify operations, using “research-driven screening methodologies,” according to the company’s website, to help business owners find the best fit for available opportunities. Visit the website to learn more.

BOOK:

Mindset: The New Psychology of Success

By Carol S. Dweck

In this book, Carol S. Dweck—a Stanford University psychologist—presents the power of mindset. While discussing the difference between a fixed mindset and a growth mindset, she also talks about “false growth mindset” and how to know the difference. Many industry professionals have spoken about growth mindset in recent years and what it means to them. But how can we harness this in our own lives, both personal and professional? Read this important book to learn more.