At KnowledgeFest Las Vegas, Rob Ferro of DS18 and Fernando Lopez of Five Star Car Audio discussed the current needs of the industry’s Spanish-speaking professionals. Words by Rosa Sophia Some technicians in the Latin or Spanish-speaking community may be too embarrassed to approach another installer, a retailer, or even ask questions, said Rob Ferro of DS18. In today’s world, a ...

WHAT TO READ Runnin’ Down a Dream: How to Thrive in a Career You Actually Love By Bill Gurley Nobody wants to end up in a job they dislike or career that feels like a chore. How do you find your dream gig? It starts with the desire and passion to figure out what you love and then do it. ...

The future of this industry doesn’t belong to the cheapest—it belongs to the most capable. Spend enough time talking to retailers across the country, and you start to hear the same thing: traffic is down, leads are inconsistent, and the answer must be getting more people in the door. But the more conversations I have, and the more I look ...