Industry Award winners Conrad Leduc, Parker Lopez and Jeremy “Taco” Patterson discuss the mistakes they’ve made and how the lesson changed their approach. “My biggest mistake was matching attitude with a bad client. I’m an emotional person and when you only get one to two bad clients a year, you don’t end up with a lot of experience dealing with ...

When it comes to closing the sale, retailers cite warranties, product features and essential questions to ask potential customers. Kenwood eXcelon DMX709S Digital Multimedia Receiver   Submitted by: Jeff West, Benchmark Auto Sound & Security, Springfield, Ill. Main Selling Features: “This product features Apple CarPlay / Android Auto and has excellent audio processing, and many system expansion options.” Primary Objection: ...

FOR IMMEDIATE RELEASE May 26, 2026   Firstech Canada Appointed as Samsung Electronics Distributor for the Canadian Residential and Commercial Markets Saskatoon, SK — Firstech Canada is proud to announce its appointment as an authorized distributor for Samsung Electronics TV and Audio products across Canada, further strengthening the company’s rapid expansion within the residential and commercial AV markets. The announcement ...

Words by Rosa Sophia For an Industry Perspective, Check Out “Car Stereo Talk With Brian and Dean” In 2023 at KnowledgeFest Las Vegas, Brian Mitchell was named Installer of the Year, while Dean Beyett won Trusted Tech. It was that year, Mitchell said, that he and Beyett began to consider sharing their thoughts with the industry on a podcast. Listeners ...