
Smooth Selling
This year's Sales Pro of the Year, Parker Lopez, stays prepared for every client interaction through continued training and education. Lopez accepted his award at KnowledgeFest Las Vegas this past February.
Trust and consistency are essential to building relationships and ensuring good feedback from your customer base. In this month’s Strategy and Tactics column, Kimberly Trainer of Car-Tunes, Inc. in Greenville, Miss. noted the importance of consistency. If a retailer isn’t consistent, she said, “You’ll just…
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Know the Basics
To strengthen communication and minimize issues, Sales Pro of the Year Parker Lopez said salespeople should understand the basics of installation and always ask for help when needed.

Rising Up
At KnowledgeFest Las Vegas, 2025 Retailer of the Year Traffic Jams Motorsports shared lessons learned in growing the business.
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