Everyone has a story to tell. Here’s why it’s important to share your lessons learned, challenges and perspectives with the industry. To do so, please fill out our survey. Words by Rosa Sophia For years, Mobile Electronics magazine has gathered feedback and shared stories and experiences of industry professionals. The goal? Helping everyone to grow—together. You can help, too, by ...

Continuous efforts to share and learn will ensure the industry’s longevity, according to Rookie of the Year Meghan Watson. Words by Rosa Sophia Rookie of the Year Meghan Watson grew up around engines, helping her father and grandfather work on their projects. “I think that primed me for the position I’m in now,” she said, adding that she joined the ...

Content marketing has the power to forge connections and build trust between a business and its clients. At KnowledgeFest Las Vegas, Laura Moore offered strategies to get started. Words by Rosa Sophia What makes a customer choose one business over another? Laura Moore of Find the Foxx invited attendees at KnowledgeFest Las Vegas to consider this question during her class, ...

Words by Rosa Sophia This year’s Installer of the Year, T.J. Carlson, works at Portland, Ore.-based Musicar Northwest and he’s been in the industry for about 20 years. His love of music was sparked early on, he said, and he started playing the drums in seventh grade. “Music has always been important to me. Cars have always been fun and ...

At KnowledgeFest Las Vegas, Rob Ferro of DS18 and Fernando Lopez of Five Star Car Audio discussed the current needs of the industry’s Spanish-speaking professionals. Words by Rosa Sophia Some technicians in the Latin or Spanish-speaking community may be too embarrassed to approach another installer, a retailer, or even ask questions, said Rob Ferro of DS18. In today’s world, a ...

Ken Koga’s technical, fantastical and unique journey through decades of car audio is highlighted by friends and colleagues who made his career colorful, successful and memorable. Words by Jamie Sorcher Talking with Ken Koga is like hyper-speed travel through a 12-volt time warp—the names, products, experiences. Koga is a 45-year industry veteran, with claims to 50 Grand Prix awards and ...

Presenters at KnowledgeFest offer the same advice: With a strong team, anything is possible. Words by Rosa Sophia We’ve often heard how important it is to share information in order to strengthen the industry. Within the pages of this publication, technicians and salespeople alike have said there are no secrets—just different methods of application. This is evident during industry trainings ...

Retailer of the Year Laketown Speed and Sound aims to enhance clients’ experience, educate the DIYer and strengthen the industry through education and support. Words by Rosa Sophia Draper, Utah-based Laketown Speed and Sound is always looking for ways to enhance customer experience, according to store owner John Mueller. What happens when a potential client brings in their own equipment—purchased ...