These top-tier sales pros, techs and rookies offer inspiration and encouragement, reminding industry professionals to stay true to their craft.    Words by Rosa Sophia Ron Venable, Traffic Jams Motorsports, Buford, Ga. With 17 years of experience, Ron Venable said he’s learned the value of consistency, connection and a willingness to grow. “I’ve discovered that my greatest strength is my ...

Content marketing has the power to forge connections and build trust between a business and its clients. At KnowledgeFest Las Vegas, Laura Moore offered strategies to get started. Words by Rosa Sophia What makes a customer choose one business over another? Laura Moore of Find the Foxx invited attendees at KnowledgeFest Las Vegas to consider this question during her class, ...

How should a retailer decide what to stock? Kimberly Trainer shares the inventory strategy she employs at Car-Tunes, Inc. Words by Rosa Sophia Through careful inventory planning, a business can reach its target audience and increase its profits, according to Car-Tunes, Inc. owner Kimberly Trainer, who taught a class on the subject at KnowledgeFest Las Vegas. “The separation between good ...

KnowledgeFest Las Vegas continues to demonstrate the industry’s determination to grow and thrive. Words by Rosa Sophia The 2026 Industry Awards took place in the Horseshoe Hotel at KnowledgeFest Las Vegas, where Chris Cook, president of Mobile Electronics Association, offered words of advice to retailers who might be struggling. He recommended choosing three things to focus on post-KnowledgeFest. “Think about ...

Everyone has a story to tell. Here’s why it’s important to share your lessons learned, challenges and perspectives with the industry. To do so, please fill out our survey. Words by Rosa Sophia For years, Mobile Electronics magazine has gathered feedback and shared stories and experiences of industry professionals. The goal? Helping everyone to grow—together. You can help, too, by ...

Words by Rosa Sophia This year’s Installer of the Year, T.J. Carlson, works at Portland, Ore.-based Musicar Northwest and he’s been in the industry for about 20 years. His love of music was sparked early on, he said, and he started playing the drums in seventh grade. “Music has always been important to me. Cars have always been fun and ...

Retailer of the Year Laketown Speed and Sound aims to enhance clients’ experience, educate the DIYer and strengthen the industry through education and support. Words by Rosa Sophia Draper, Utah-based Laketown Speed and Sound is always looking for ways to enhance customer experience, according to store owner John Mueller. What happens when a potential client brings in their own equipment—purchased ...

Michael Betts—one of this year’s Top 5 Vendor Support Techs—says it’s best to know your strengths and focus on honing them. Words by Jamie Sorcher Before Michael Betts could talk, he was into cars. “My mother told me that when I was a toddler, if there was a car scene on TV, like a high-speed chase, I would stop, look ...