• Making the Commitment

    Presenters at KnowledgeFest offer the same advice: With a strong team, anything is possible. Words by Rosa Sophia We’ve often heard how important it is to share information in order to strengthen the industry. Within the pages of this publication, technicians and salespeople alike have said there are no secrets—just different methods of application. This is evident during industry trainings ...
  • Model Mentor – Back to the Future

    Ken Koga’s technical, fantastical and unique journey through decades of car audio is highlighted by friends and colleagues who made his career colorful, successful and memorable. Words by Jamie Sorcher Talking with Ken Koga is like hyper-speed travel through a 12-volt time warp—the names, products, experiences. Koga is a 45-year industry veteran, with claims to 50 Grand Prix awards and ...
  • Model Mentor – The Answer Man

    David Chamberlain’s mission is to make the car audio industry better—one tech at a time. Words by Jamie Sorcher In his current role as a product specialist at VOXX, one of five on the tech support team, David Chamberlain has a daily groove—educating installers and consumers, mentoring those who might need a boost, and maintaining a level of professionalism that ...
  • Strategy & Tactics – Profit-First Buying

    How should a retailer decide what to stock? Kimberly Trainer shares the inventory strategy she employs at Car-Tunes, Inc. Words by Rosa Sophia Through careful inventory planning, a business can reach its target audience and increase its profits, according to Car-Tunes, Inc. owner Kimberly Trainer, who taught a class on the subject at KnowledgeFest Las Vegas. “The separation between good ...
  • Mobile Electronics Report Launches with the 2026 Retailer of the Year

    New monthly video and audio program from the Mobile Electronics Association opens with Angel Rivera of Laketown Speed and Sound, who went from the install bay to part owner across 25 years at the same shop North Andover, MA – October 19, 2026 – The Mobile Electronics Association today launched the Mobile Electronics Report, a monthly video and audio program for ...
  • Strategy & Tactics – Who’s Winning

    At KnowledgeFest Las Vegas, Kevin Hallinan challenged attendees to think differently about sales by staging roleplays and remembering that when the client wins, so does the business. Words by Rosa Sophia According to Kevin Hallinan of WINNING, Inc., role playing continues to be an essential way of strengthening team strategy and working on weaknesses. “You’ve got to insist that your ...
  • 9.4

    Don’t Be Afraid to Try

    These top-tier sales pros, techs and rookies offer inspiration and encouragement, reminding industry professionals to stay true to their craft.    Words by Rosa Sophia Ron Venable, Traffic Jams Motorsports, Buford, Ga. With 17 years of experience, Ron Venable said he’s learned the value of consistency, connection and a willingness to grow. “I’ve discovered that my greatest strength is my ...
  • Expanding Support for the Spanish-Speaking Community

    At KnowledgeFest Las Vegas, Rob Ferro of DS18 and Fernando Lopez of Five Star Car Audio discussed the current needs of the industry’s Spanish-speaking professionals. Words by Rosa Sophia Some technicians in the Latin or Spanish-speaking community may be too embarrassed to approach another installer, a retailer, or even ask questions, said Rob Ferro of DS18. In today’s world, a ...
  • Strategy and Tactics – Take the Time

    Never guess when it comes to pricing. Elias Ventura and Jason Kranitz discuss how retailers can charge with confidence. Words by Rosa Sophia At KnowledgeFest Las Vegas, Jason Kranitz of Major League Fab teamed up with Elias Ventura of HKI USA to present a class called “Bidding the Job for Maximum Profit: Stop Guessing, Start Winning.” The two pointed out ...
  • Offering Support, Sharing and Growing Together

    Everyone has a story to tell. Here’s why it’s important to share your lessons learned, challenges and perspectives with the industry. To do so, please fill out our survey. Words by Rosa Sophia For years, Mobile Electronics magazine has gathered feedback and shared stories and experiences of industry professionals. The goal? Helping everyone to grow—together. You can help, too, by ...

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