At KnowledgeFest Atlantic City, DAS and VOXX aimed to provide a good experience for attendees, who sought support and shared challenges with reps. Words by Rosa Sophia Although KnowledgeFest Atlantic City had lower attendance this year, training opportunities were close to the show floor and offered more opportunities for networking. Seth Halstead, director of marketing at VOXX, said this resulted ...

How should a retailer decide what to stock? Kimberly Trainer shares the inventory strategy she employs at Car-Tunes, Inc. Words by Rosa Sophia Through careful inventory planning, a business can reach its target audience and increase its profits, according to Car-Tunes, Inc. owner Kimberly Trainer, who taught a class on the subject at KnowledgeFest Las Vegas. “The separation between good ...

Continuous efforts to share and learn will ensure the industry’s longevity, according to Rookie of the Year Meghan Watson. Words by Rosa Sophia Rookie of the Year Meghan Watson grew up around engines, helping her father and grandfather work on their projects. “I think that primed me for the position I’m in now,” she said, adding that she joined the ...

To strengthen communication and minimize issues, Sales Pro of the Year Parker Lopez said salespeople should understand the basics of installation and always ask for help when needed. Words by Rosa Sophia Parker Lopez grew up around the industry, watching his father work. His dad, he said, has always been an employee of Toledo, Ohio-based Car Stereo One—the shop Parker ...

At KnowledgeFest Las Vegas, 2025 Retailer of the Year Traffic Jams Motorsports shared lessons learned in growing the business. Words by Rosa Sophia When it came time to open the show floor at KnowledgeFest Las Vegas this past February, Mobile Electronics Association President Chris Cook invited Yamil Widy of Buford, Ga.-based Traffic Jams Motorsports to cut the ribbon. Widy and ...

Words by Rosa Sophia This year’s Installer of the Year, T.J. Carlson, works at Portland, Ore.-based Musicar Northwest and he’s been in the industry for about 20 years. His love of music was sparked early on, he said, and he started playing the drums in seventh grade. “Music has always been important to me. Cars have always been fun and ...

Content marketing has the power to forge connections and build trust between a business and its clients. At KnowledgeFest Las Vegas, Laura Moore offered strategies to get started. Words by Rosa Sophia What makes a customer choose one business over another? Laura Moore of Find the Foxx invited attendees at KnowledgeFest Las Vegas to consider this question during her class, ...

Everyone has a story to tell. Here’s why it’s important to share your lessons learned, challenges and perspectives with the industry. To do so, please fill out our survey. Words by Rosa Sophia For years, Mobile Electronics magazine has gathered feedback and shared stories and experiences of industry professionals. The goal? Helping everyone to grow—together. You can help, too, by ...