Never guess when it comes to pricing. Elias Ventura and Jason Kranitz discuss how retailers can charge with confidence. Words by Rosa Sophia At KnowledgeFest Las Vegas, Jason Kranitz of Major League Fab teamed up with Elias Ventura of HKI USA to present a class called “Bidding the Job for Maximum Profit: Stop Guessing, Start Winning.” The two pointed out ...

These top-tier sales pros, techs and rookies offer inspiration and encouragement, reminding industry professionals to stay true to their craft.    Words by Rosa Sophia Ron Venable, Traffic Jams Motorsports, Buford, Ga. With 17 years of experience, Ron Venable said he’s learned the value of consistency, connection and a willingness to grow. “I’ve discovered that my greatest strength is my ...

To strengthen communication and minimize issues, Sales Pro of the Year Parker Lopez said salespeople should understand the basics of installation and always ask for help when needed. Words by Rosa Sophia Parker Lopez grew up around the industry, watching his father work. His dad, he said, has always been an employee of Toledo, Ohio-based Car Stereo One—the shop Parker ...

At KnowledgeFest Las Vegas, 2025 Retailer of the Year Traffic Jams Motorsports shared lessons learned in growing the business. Words by Rosa Sophia When it came time to open the show floor at KnowledgeFest Las Vegas this past February, Mobile Electronics Association President Chris Cook invited Yamil Widy of Buford, Ga.-based Traffic Jams Motorsports to cut the ribbon. Widy and ...

New monthly video and audio program from the Mobile Electronics Association opens with Angel Rivera of Laketown Speed and Sound, who went from the install bay to part owner across 25 years at the same shop North Andover, MA – October 19, 2026 – The Mobile Electronics Association today launched the Mobile Electronics Report, a monthly video and audio program for ...

Content marketing has the power to forge connections and build trust between a business and its clients. At KnowledgeFest Las Vegas, Laura Moore offered strategies to get started. Words by Rosa Sophia What makes a customer choose one business over another? Laura Moore of Find the Foxx invited attendees at KnowledgeFest Las Vegas to consider this question during her class, ...

Retailer of the Year Laketown Speed and Sound aims to enhance clients’ experience, educate the DIYer and strengthen the industry through education and support. Words by Rosa Sophia Draper, Utah-based Laketown Speed and Sound is always looking for ways to enhance customer experience, according to store owner John Mueller. What happens when a potential client brings in their own equipment—purchased ...

At KnowledgeFest Las Vegas, Rob Ferro of DS18 and Fernando Lopez of Five Star Car Audio discussed the current needs of the industry’s Spanish-speaking professionals. Words by Rosa Sophia Some technicians in the Latin or Spanish-speaking community may be too embarrassed to approach another installer, a retailer, or even ask questions, said Rob Ferro of DS18. In today’s world, a ...

Presenters at KnowledgeFest offer the same advice: With a strong team, anything is possible. Words by Rosa Sophia We’ve often heard how important it is to share information in order to strengthen the industry. Within the pages of this publication, technicians and salespeople alike have said there are no secrets—just different methods of application. This is evident during industry trainings ...

Everyone has a story to tell. Here’s why it’s important to share your lessons learned, challenges and perspectives with the industry. To do so, please fill out our survey. Words by Rosa Sophia For years, Mobile Electronics magazine has gathered feedback and shared stories and experiences of industry professionals. The goal? Helping everyone to grow—together. You can help, too, by ...