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Editor’s Forum – Walk the Walk
by Rosa Sophia We’re always discussing positive company culture and the importance of active listening. But is your business really walking the talk? In The 5 Levels of Leadership: Proven Steps to Maximize Your Potential, author John C. Maxwell makes an important statement: “Good leadership isn’t about advancing yourself. It’s about advancing your team.” Maxwell underscores the importance of ... -
Trusted Tech: Have No Fear
Asking questions is part of the journey, according to Trusted Tech Fernando Lopez, who encourages others to share knowledge and grow through connection. Words by Rosa Sophia This year’s Trusted Tech, Fernando “Nando” Lopez, worked various jobs before entering the mobile electronics industry. Lopez never finished school, he said. Although he hadn’t intended to get into 12-volt, he always enjoyed ... -
Know the Basics
To strengthen communication and minimize issues, Sales Pro of the Year Parker Lopez said salespeople should understand the basics of installation and always ask for help when needed. Words by Rosa Sophia Parker Lopez grew up around the industry, watching his father work. His dad, he said, has always been an employee of Toledo, Ohio-based Car Stereo One—the shop Parker ... -
Strategy & Tactics – Profit-First Buying
How should a retailer decide what to stock? Kimberly Trainer shares the inventory strategy she employs at Car-Tunes, Inc. Words by Rosa Sophia Through careful inventory planning, a business can reach its target audience and increase its profits, according to Car-Tunes, Inc. owner Kimberly Trainer, who taught a class on the subject at KnowledgeFest Las Vegas. “The separation between good ...



