Content marketing has the power to forge connections and build trust between a business and its clients. At KnowledgeFest Las Vegas, Laura Moore offered strategies to get started. Words by Rosa Sophia What makes a customer choose one business over another? Laura Moore of Find the Foxx invited attendees at KnowledgeFest Las Vegas to consider this question during her class, ...

If you’re looking for the time to accomplish your goals in the New Year, stop looking. The time is now.   In training classrooms, in magazines and during networking events, you’ll hear stories of mistakes made and—hopefully—lessons learned. In last month’s issue, we featured Tomas Keenan in the Strategy and Tactics column. Keenan, among others, has shared in the past ...

These top-tier sales pros, techs and rookies offer inspiration and encouragement, reminding industry professionals to stay true to their craft.    Words by Rosa Sophia Ron Venable, Traffic Jams Motorsports, Buford, Ga. With 17 years of experience, Ron Venable said he’s learned the value of consistency, connection and a willingness to grow. “I’ve discovered that my greatest strength is my ...