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Retailer of the Year Laketown Speed and Sound aims to enhance clients’ experience, educate the DIYer and strengthen the industry through education and support. Words by Rosa Sophia Draper, Utah-based Laketown Speed and Sound is always looking for ways to enhance customer experience, according to store owner John Mueller. What happens when a potential client brings in their own equipment—purchased ...

KnowledgeFest Las Vegas continues to demonstrate the industry’s determination to grow and thrive. Words by Rosa Sophia The 2026 Industry Awards took place in the Horseshoe Hotel at KnowledgeFest Las Vegas, where Chris Cook, president of Mobile Electronics Association, offered words of advice to retailers who might be struggling. He recommended choosing three things to focus on post-KnowledgeFest. “Think about ...

Continued education and a willingness to share knowledge are two essential aspects to closing the sale. In this month’s Industry Awards feature, John Mueller, owner of Retailer of the Year Laketown Speed and Sound, discusses how he and his team educate customers, offering knowledge which eventually transforms them into repeat clients. Thinking about my own experience as a customer, I ...